I realize that skincare companies speak about cleansers, water-based or oil-based serums, moisturizers, night treatments, day treatments, sun screens, masks, exfoliators, OH MY! We've heard the terms: "Skincare Regimen" and "Skincare Routine". Sounds so serious and boring, doesn't it? Just the word "Regimen" connotes "strict discipline"! Well, we think skincare should be seriously effective, but it should also be a fun pampering ritual we allow ourselves! We'll take care of the "serious" aspects, so you can enjoy the "fun" aspects! So, let's dispense with the word "Regimen"! I like to call it our "Rituals".