Meeting Bakuchiol for the first time? The choices can be daunting as the skincare industry has hopped onto this wonder ingredient which is the vegan natural alternative to Retinol without the Retinol "uglies" (irritation, flaking, redness, etc.)! When we first introduced our Bakuchiol Serum, there were only a handful of products available... It's important to know the degree of purity of the Bakuchiol! There is "pure"--and then there is pure which is highlypurified! Not all Bakuchiol is created equal or a high performance active.