Why We Are Different, Our Philosophy & Some FAQ's

Hello and Welcome!  My name is Charlette, many simply call me Char. 

About 11 years ago...

I ran out of a serum I purchased from my dermatologist's office.  I spent almost $100 on the serum and it lasted only 45 days.  At this rate, just this ONE skincare treatment would cost about $800 per year!  I asked myself if the serum was truly worth it.

This led to a personal expedition.  An obsession and a passion for skincare chemistry were born.  After much study in skincare chemistry and after years of formulating, people said:  "You should start your own company."  I took their good advice!

Char's Effectives Philosophy is Simple:

  • Create and develop Effective skincare products made with premium, quality, and mostly natural ingredients. 
  • Offer these products to you at reasonable, down-to-earth prices.
  • No marketing gimmicks.  Period.
  • Be the skincare company that informs you and cares about your results.

Our Pricing Philosophy:

Our prices are not pumped up so that we can run artificial "sales".  When we have a sale--it's a real sale. 

Our products are only offered on our website.  We don't engage third-party distributors (Amazon, etc ) or retail outlets--because we would need to increase our prices substantially if we did so.  This way we can continue to provide the best quality to you at reasonable prices.

We count on your satisfaction and spreading the word about us. Our growth has been amazing because of you

 Char's Effectives Skincare Products and Benefits to You:

I had troubled skin in the past costing me a small fortune to obtain skincare products that often disappointed me. It became clear that many skincare products were unreasonably expensive...and, sadly, didn't deserve their hype...or price tags!  And many were simply not effective.

So why choose Char's Effectives?  We meticulously choose ingredients that are present for a purpose. We don't load up on useless fillers or cheap ingredients. Nor do we sprinkle ingredients just for "label appeal".  Our formulas are painstakingly crafted with highly Effective ingredients.

 A Word About Natural and "Free From" Claims:

The current rage is all about "Natural", "Organic" and "Free From" claims in the skincare industry.  There are a lot of poorly worded marketing gimmicks in this whole arena.  We're simply not about gimmicks. 

We strive to use mostly natural ingredients.  Many of the ingredients we use are ECOCert.

We do not use ingredients such as SLS, Ethanol Alcohol, Petrolatum, Mineral Oil, or Parabens.  Not only because of the bad press; but because other ingredients work much better.  So why use inferior, cheap ingredients? No way! 

We also would never, ever test on animals nor source any ingredients that would involve animal cruelty. 

Rather than going on about what we Don't have in our products, we believe in honestly informing you of what wonderful ingredients we DO have in our products!  Isn't that better than a phony halo?  

A Word About Preservatives:

We do not use Parabens. We do use safe and proper preservatives recognized by respected skincare chemists and safe industry standards. 

There is so much misinformation about preservatives on the internet.  ALL skincare products containing even tiny amounts of water must be properly preserved to provide safe skincare with a normal shelf life.  

A Word About Skin Care Gimmicks and Let's Get Real:

OK.  Please call us boring!  We don't resort to marketing gimmicks. Our goal is to provide real value to you.

We understand the skincare industry is a very competitive business!  Many brands resort to gimmicks, "Free From" claims, and crazy marketing tactics.  And of course, these costs are passed along to you with ridiculous price tags.  $75+ for a Serum?  Ummm... No. Let's Get Real!

We Care:

While we're an "online store" and we can't see you face-to-face, our goal is to make you feel like you've opened the door into our store with a warm  "Welcome"!  We're not edgy. We believe in personalized service no matter how big our company grows.  Sometimes a customer will let us know about an allergy, or a particular skin concern, or have specific questions. Please ask via  Contact@charseffectives.  We'll answer swiftly! 

We also welcome suggestions and ideas.  Sometimes that is how we develop new products.  You spark new ideas when we see a need! 

Every customer is treated with respect and great care.  We always want you to feel as special as you are!

A Word about Packaging:

Your orders are carefully packaged like a gift.  We hope every package is a delight to receive!  We use biodegradable shipping materials (mostly recycled paper or biodegradable peanuts), however, sometimes we sparingly must use a little bubble wrap to protect your products in transit. 

We wish skincare products could be filled in biodegradable containers, but, as of yet, these haven't been perfected!  We ask that our conscientious customers recycle emptied containers.  We use recycling services for all of our lab material waste. 

About Thanking You, Our Wonderful Customer (the most important part of our philosophy!)

We are delighted that you choose Char's Effectives to be your "Go To" brand for serious skincare!  We are dedicated to working very hard to continue to deserve your patronage.  WE THANK YOU!

Charlette in her personal "idea" lab where the formulas are created!

 Char in her personal lab where she creates new formulas