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So ... just what ARE Water Creams?

Charlette Sgro Hyaluronic Acid new product Store news water creams

So ... just what ARE Water Creams?

Water creams are in a class of their own and are a true departure from traditional moisturizers as their composition is so different. Traditional moisturizers rely more on oils, butters, heavier emulsifiers and fatty alcohols to provide emollience.  We love traditional moisturizers for their wonderful attributes.  But, water creams have different emulsifiers which provide that gelled, bouncy feel; and rather than relying on heavy oils and butters, they thrive on water attracting and water loving humectants. 

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